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Crocodile Dundee campaign helps boosts Aussie tourism by $6 billion

Brooke Corte
Article image for Crocodile Dundee campaign helps boosts Aussie tourism by $6 billion

When Tourism Australia launched a $36-million campaign involving Crocodile Dundee, some people questioned whether it would actually bring more people to the country.

But Tourism spending in Australia has soared by almost $6 billion in the last 12-months, with domestic and international visitors spending a record $107 billion.

Increases in visitors from China, the US, and India have helped deliver the record result.

Tourism Australia CEO John O’Sullivan tells Ross Greenwood they’re “very happy”.

“We always knew it was a solid creative idea.”

Click PLAY below to hear the full interview

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